Discover your campaign's Revenue Per Click (RPC) with this free online calculator. Input your total revenue and the number of clicks, then click calculate to gain immediate insights into your campaign's efficiency and performance.
Learn the fundamentals of Revenue per Click and improve your marketing performance
Revenue per Click (RPC) is a key metric that measures how much revenue you generate for each click on your ads or links. It helps evaluate the effectiveness of your traffic monetization and conversion optimization efforts.
Total Revenue ÷ Total ClicksThe RPC formula shows how much revenue you generate on average from each click. An RPC of $2 means you earn $2 for every click received.
Example:
$1,000 revenue ÷ 500 clicks = $2 RPCRevenue per Click varies significantly across industries due to differences in product pricing, conversion rates, and customer lifetime value. Here's a breakdown of typical RPC ranges by industry:
Improve your conversion funnel:
Focus on high-quality traffic:
Increase transaction value:
Focus on long-term value:
More traffic doesn't always mean more revenue. Focus on:
Attribution mistakes include:
Value-related oversights:
Testing mistakes include:
Advanced channel analysis:
Analyze RPC by segment:
Beyond basic RPC:
Beyond the basic RPC formula, these advanced calculations provide deeper insights into your traffic monetization:
(Revenue - Costs) ÷ ClicksProfit per Click shows the actual profit generated from each click after accounting for costs.
Example:
($1,000 - $400) ÷ 500 clicks = $1.20 profit per click(Customer LTV × Conv Rate) ÷ ClicksLifetime Value per Click considers the long-term value of customers acquired through clicks.
Example:
($500 × 2%) ÷ 100 clicks = $0.10 LTV per clickRPC × (1 - Refund Rate)Adjusted RPC accounts for refunds and returns in your revenue calculations.
Example:
$2.00 × (1 - 0.05) = $1.90 adjusted RPC